A massive publicity and advertising campaign was run before and during the event. The entire gamut of advertising through print, electronic and online media, radio, outdoor and BTL was harnessed to create awareness about the event.
The campaign resulted in an increased turnout of trade visitors to the show, and made the 14 th Convergence India 2006 impossible to miss.
Advertisements were released in the following journals in India and overseas:
Domestic Journals
| S. No. |
Journals |
Country |
| 1 |
Aavishkar |
India |
| 2 |
Broadcast & Cablesat |
India |
| 3 |
Business India |
India |
| 4 |
Cable Quest |
India |
| 5 |
Communications Today |
India |
| 6 |
Convergence plus |
India |
| 7 |
Satellite@internet |
India |
| 8 |
Voice & Data |
India |
| 9 |
BenefIT |
India |
| 10 |
Linux for You |
India |
| 11 |
IT Magazine |
India |
| 12 |
Security Today |
India |
International Journals
| S. No. |
Journals |
Country |
| 1 |
China Infomedia |
Hong Kong |
| 2 |
Connect World |
UK |
| 3 |
Enterprise Networks Asia |
Hong Kong |
| 4 |
Euromedia |
UK |
| 5 |
Telecom Asia |
Hong Kong |
| 6 |
Telecom Chinese |
China |
| 7 |
Telecom Worldwide |
China |
| 8 |
Wireless Asia |
Hong Kong |
| 9 |
Via Satellite |
USA |
Web Portals
| S. No. |
Web portals |
Country |
| 1 |
www.indiantelevision.com |
India |
| 2 |
www.securitypark.net |
UK |
Newspapers
| Publication |
Edition |
Language |
Total Advertisements |
| The Hindustan Times |
Delhi |
English |
2 |
| The Times of India |
Delhi |
English |
1 |
| The Economic Times |
Delhi |
English |
2 |
| Business Standard |
Delhi, Mumbai |
English |
5 |
| The Hindu Businessline |
Bangalore, Chennai, Cochin, Coimbatore, Delhi, Hyderabad, Madurai, Mangalore, Pondicherry, Trivandrum, Vijaywada, Vizag |
English |
5 |
| Financial Express |
All |
English |
5 |
| Hindustan |
Delhi |
Hindi |
1 |
Electronic Media
The following channels carried 15 second prime time advertisements:
NDTV PROFIT
NDTV 24/7
NDTV PROFIT carried an advertisement ticker on prime time news
The following channels carried an advertisement every half an hour on the weekend before the show:
NDTV PROFIT
NDTV 24/7
Online Advertising
NDTV.COM carried a tower banner on the main page for two weeks till 23 March 2006
FM Radio Advertising
Radio City carried a ten day focussed campaign during “prime driving time.”
Radio Mirchi carried a five day focussed campaign during “prime driving time.”
Direct Mail Campaign
