A massive publicity and advertising campaign was run before and during the event. The entire gamut of advertising through print, electronic and online media, radio, outdoor and BTL was harnessed to create awareness about Convergence India.
This comprehensive campaign made Convergence India impossible to miss.
Advertisements were released in the following journals in India and overseas:
Domestic Journals
International Journals
Newspapers
Online Web Portals
Online Advertising
Economic Times - 20 March 2007
Dainik Jagran - 20 March 2007
Hindustan Times - 20 March 2007
Web Portals (Internet Coverage)
www.indiantelevision.com |
www.euroinvester.co.uk |
www.iaccindia.com |
www.intsi.org |
www.wirelessdesignasia.com |
www.efytimes.com |
www.europe-india.org |
www.itvarnews.net |
www.globalknowledge.org |
www.investorrelations.utstar.com |
www.money.cnn.com |
www.thomasnet.com |
www.biz.yahoo.com |
www.cable-quest.in |
Event listings on online directories and calendars is not included in this.
Direct Mail Campaign
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Show Update brochure
A 4-colour, 4 page brochure provided the latest information about the exhibitors and their product displays. 35,000 brochures were mailed to a qualified audience 6 weeks prior to the event.
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Plan-to-Visit brochure
A 4-colour, six page brochures were mailed to a qualified audience of 35,000 three weeks prior to the event.
- Email Burst
Periodic mailers through email on publicizing the event at an interval of 7 days each – FIVE such shots were made.
- SMS Blast
Two highly focused “sms” blasts were made to an industry specific database as part of the visitor promotion campaign.
- Exhibition invitations
50,000 invites were mailed to key prospects to ensure quality attendance.
- Opening Ceremony invitations
30,000 invites were couriered to industry, senior government officials and VIPs inviting them to the opening ceremony and to the exhibition.
- “MOBILITY” handouts
Over 25,000 handouts were sent to students and the general public to promote the MobileComm section of the event.
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