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Advertising and PR Campaign
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A massive publicity and advertising campaign was run before and during the event. The entire gamut of advertising through
print, electronic and online media, outdoor and BTL was harnessed to create awareness about Convergence India.
This comprehensive campaign made Convergence India a must attend event
Advertisements were released in the following journals in India and overseas:
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| Domestic Journals |
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| International Journals |
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| Television |
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| Direct Mail Campaign |
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- Show Update brochure
pages brochure provided the latest information about the exhibitors and their product displays. 65,000 brochures were mailed to a qualified audience 6 weeks prior to the event.
- Plan-Your-Visit brochure
pages brochure were mailed to a qualified audience of 70,000, 3 weeks prior to the event.
- SMS Blast
Highly focussed SMS were sent.
- Email Blast
The event was widely publicised through periodic emails to a target audience. 14 such email bursts were made.
- Exhibition invitations
70,000 invites were mailed to key prospects to ensure quality attendance.
- Opening ceremony invitations
35,000 invites were couriered to industry, senior government officials and VIPs inviting them to the opening ceremony and to the exhibition.
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Certified by |
Organised by |
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Exhibitions India Pvt. Ltd.
(An ISO 9001:2000 Certified Company)
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