Convergence India
24-26 March 2021
Pragati Maidan, New Delhi, India
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Over-the-Top (OTT) Summit

25 March 2021
1000 hrs - 1800 hrs
Pragati Maidan, New Delhi

The past decade has seen a global transformation, in how consumers watch videos and listen to music. From the days of terrestrial broadcast and social viewing of television to highly personalised, small screen consumption - the media industry is witnessing a transformation like no other. The rate of change in the industry continues to accelerate, with hyper-competitive dynamics coming into play in India. In addition to the traditional players, there is a strong push from global and more nimble companies to get into the Over-the-Top space. At the same time, India's appetite for entertainment continues to increase as high speed broadband connectivity, ease of payment options and availability of multiple platforms the right environment for consumers.

This summit will take a deep dive into how companies can unlock the potential of OTT everywhere. Business and technology factors works hand-in-hand to create a successful OTT service, and 28th edition of Convergence India 2021 will host a 'OTT Summit' to take a look at the entire OTT ecosystem to provide a thorough understanding of the
opportunities and challenges that lie ahead.

Conference Agenda

Embracing the OTT revolution

Discussion points:
  • Impact of a changed �New OTT� world
  • Policies and regulation environment
  • Investment opportunities
  • Domestic vs International market
  • Why OTT has a bright future in India?
  • How do advertisers look at OTT platforms?
How OTT players are capitalizing on AI?

Discussion points:
  • Insights on customer behaviour
  • Better content pricing
  • Conceptualization Made Easy
  • Optimization of OTT Delivery Network
  • Taking viewing experience to next level
  • Dubbing and subtitling impact
Overwhelming OTT: Telcos growth strategy in a digital world

Discussion points:
  • The growing force or changing face of digital
  • Cannibalizing voice and messaging'offering more for less
  • Increasing demand for communication infrastructure'broadband-access hype
  • Value chain takeover'new technologies and increasing competition
  • Implications and opportunities for telcos
  • Building up scalable partnerships
Original Content: Capturing India's next billion subscribers

Discussion points:
  • Video trends, forecast and statistics
  • Market growth strategies
  • Content discovery and consumption
  • Western vs Indo content
  • Regional content growth story
  • Blockchain empowering content creators
  • How to identify the Value Gap of the content?
  • Where do advertisers fit in this game?
A new matrix for OTT business

Discussion points:
  • Disruption in the Indian TV market
  • Investment priorities
  • Shift of business models
  • Future of Indian media and entertainment
  • Competition and complementation
  • New players, new ideas and strategies
  • Getting consumers to pay
  • One subscriber, many users
  • OTT Apps
Decoding kids' genre in OTT space

Discussion points:
  • Do kids prefer OTT over TV?
  • Is India set for significant investment and potential shake up?
  • Disruption in kids
  • content on OTT platforms
  • Licensing the content for kids
  • Streaming safe content
  • Cognitive development with OTT platforms

For more information, kindly contact:

Aarti Parashar

Ph. +91-11-42795069  | Mob: 9818842163 | E-mail:

Exhibitions India Group
C-103, Okhla Industrial Estate, Phase III, New Delhi 110 020, India
Tel: +91 11 4279 5000 | Fax: +91 11 4279 5098



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